Advertising and Marketing (TRBC)

Twitter numbers paint grim profitability picture

Twitter numbers paint grim profitability picture

Published 10/02/2017

A 3D printed Twitter logo is seen in front of displayed stock graph in this illustration picture made in Zenica, Bosnia and Herzegovina, February 3, 2016. REUTERS/Dado Ruvic

Twitter Inc's (TWTR.N) desultory earnings report on Thursday show a company with no evident path to profitability, as core costs climb more quickly than revenue while user growth stagnates.

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`FarmVille` creator Zynga forecasts bookings below estimates

`FarmVille` creator Zynga forecasts bookings below estimates

Published 09/02/2017

The Zynga logo is pictured at the company's headquarters in San Francisco, California April 23, 2014. REUTERS/Robert Galbraith/File Photo

Zynga Inc (ZNGA.O), which created the online game FarmVille, forecast current-quarter bookings largely below analysts' estimates, weighed down by a seasonally weak advertising business as well as declines in its web business.

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Turner targets millennial viewers with Refinery29 investment

Published 11/08/2016

Time Warner Inc's Turner Networks has agreed to acquire a stake in U.S. digital publisher Refinery29 in a $45 million funding round with other investors to expand its audience of millennial women, the companies said on Thursday.

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U.S. regulator targets `influencer` internet ad campaigns

Published 15/07/2016

The U.S. Federal Trade Commission’s settlement this week with Warner Bros Home Entertainment Inc highlighted the regulator’s increasing focus on internet advertising by so-called influencers or online personalities.

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